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Standard Industry Website Conversion Rates

It does not matter the channels you utilise – be it print advertising, social media or email marketing – the call-to-action usually leads to a website where a conversion, either generating a lead or completing a sale, happens. Before we go any further, let’s first define what conversion rate is. Conversion rate is defined as [...]

By | 2017-04-04T07:26:19+00:00 September 9th, 2015|Organic Conversions|0 Comments

Google Analytics referral Spam – what is it and how to deal with it

Referral spam has been slowly but steadily creeping into Google Analytics’ reports reaching a point where it cannot be ignored anymore. Referral sperm involves sending fake referral traffic to a website using spambots. It sounds quite harmless but can turn serious with an increase in the number of fake referrals. Bots are crawler programs developed [...]

By | 2017-04-04T07:26:19+00:00 July 3rd, 2015|Uncategorized|0 Comments

Your Website. It’s all about Performance

Successful websites are all about performance: your target market achieving the goals that you set for your website. Your goals could be to: sell your products or services; to inform and educate, or to drive business leads. The important thing to remember is that having GOALS for your website is essential.  Goals allow you to [...]

By | 2017-04-04T07:26:19+00:00 April 28th, 2015|Uncategorized|0 Comments

About Organic Bounce Rates

Bounce rate is counted when a visitor leaves from the same page that they arrived from, without taking further action. “Further action” can be defined as moving to another page in the website or taking some action on the page such as downloading a file or submitting a form. Time spent on the page is [...]

By | 2017-04-04T07:26:19+00:00 March 24th, 2015|Organic Conversions|0 Comments

Excellent Guide To SEO in 2014

I came across this great article which I believe really provides a clear and concise summary of what SEO is, in 2014. There are several best practices associated with SEO trends that have been dominating 2014 thus far. Keyword Research While plenty of SEO practices have changed over the last year, basic keyword research principles [...]

By | 2017-04-04T07:26:19+00:00 December 3rd, 2014|Uncategorized|0 Comments

SEO Guide For Pinterest

Did you know that about 70% of people who are on Pinterest use it as a way to find the inspiration on things that they wish to purchase, compared to 17% of Facebook users. Pinterest SEO is quickly becoming something that every business owner needs to look at in more depth. Here are some important [...]

By | 2017-04-04T07:26:19+00:00 December 2nd, 2014|Uncategorized|0 Comments

Overview Of The New SEO

Google recommends responsive web design. This is an enhanced website that is adaptive to every screen size for all major devices like laptops, desktop PCs, tablets and mobile users. There are some very good reasons why you should consider a more responsive web design. First, you are providing an improved user experience. When visitors can [...]

By | 2017-04-04T07:26:19+00:00 December 2nd, 2014|Uncategorized|0 Comments