It does not matter the channels you utilise – be it print advertising, social media or email marketing – the call-to-action usually leads to a website where a conversion, either generating a lead or completing a sale, happens. Before we go any further, let’s first define what conversion rate is. Conversion rate is defined as [...]
Referral spam has been slowly but steadily creeping into Google Analytics’ reports reaching a point where it cannot be ignored anymore. Referral sperm involves sending fake referral traffic to a website using spambots. It sounds quite harmless but can turn serious with an increase in the number of fake referrals. Bots are crawler programs developed [...]
Successful websites are all about performance: your target market achieving the goals that you set for your website. Your goals could be to: sell your products or services; to inform and educate, or to drive business leads. The important thing to remember is that having GOALS for your website is essential. Goals allow you to [...]
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Bounce rate is counted when a visitor leaves from the same page that they arrived from, without taking further action. “Further action” can be defined as moving to another page in the website or taking some action on the page such as downloading a file or submitting a form. Time spent on the page is [...]
You may have noticed the new "create call to action" button at the top of your Facebook page: This is a great new feature: it adds that prompt for people to contact you in a very prominent place on your Facebook page. You can set the call to action text on the button to [...]