If you have a website that you want people to visit, you have to invest in it. A significant proportion of this investment should go to search engine optimisation (SEO). Why? Because if people cannot find your site in search, then the website is non-existent to them. Why have a website if people cannot find it? Online, [...]
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Referral spam has been slowly but steadily creeping into Google Analytics’ reports reaching a point where it cannot be ignored anymore. Referral sperm involves sending fake referral traffic to a website using spambots. It sounds quite harmless but can turn serious with an increase in the number of fake referrals. Bots are crawler programs developed [...]
Successful websites are all about performance: your target market achieving the goals that you set for your website. Your goals could be to: sell your products or services; to inform and educate, or to drive business leads. The important thing to remember is that having GOALS for your website is essential. Goals allow you to [...]