Successful websites are all about performance: your target market achieving the goals that you set for your website. Your goals could be to: sell your products or services; to inform and educate, or to drive business leads.
The important thing to remember is that having GOALS for your website is essential. Goals allow you to set targets, plan actions and activities and to provide benchmarks against which you can measure and determine success, with an understanding of the Return On Investment (ROI) for your efforts.
Success of your website can be attributed to several key areas:
- Its’ performance on search engines notably Google.
- Its’ success at pulling relevant and qualified visitors to your website from other sources.
- Its’ success at converting your visitors to meaningful leads or sales
- Your ability to measure and understand the activity of your website.